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Employment Opportunities

Associate Director of Annual Giving and Special Programs

Position Status: Full-time, exempt


Background Founded in 1986, the ESU Foundation is an independent affiliate of East Stroudsburg University with the sole mission of soliciting, receiving, and administering gifts and donations that promote the growth, progress, and general welfare of ESU and its students.

Position Summary

The East Stroudsburg University Foundation, the 501(c)(3) affiliate of East Stroudsburg University, seeks a talented, experienced, and energetic development professional to serve as the Associate Director of Annual Giving and Special Programs.

The Associate Director is responsible for developing and implementing plans to meet and increase annual giving revenue by engaging students and alumni in donor centric programs and initiatives that inspire current and future participation and support. Additionally, the Associate Director will work in close collaboration with the many departments within the Foundation and across campus, including advancement services, the alumni engagement team, donor relations and stewardship, major gifts, athletics, events, academic departments, and others.

Essential Functions:

Reporting to the Director of Annual Giving and Alumni Engagement, the Associate Director of Annual Giving and Special Programs works independently and collaboratively to perform the following essential duties and responsibilities.

Senior Class Gift / Student Philanthropy

  • Develop and implement campus educational programs and initiatives for Senior Class Gift awareness and participation
  • Recruit seniors to act as peer-to-peer volunteers on the senior class gift committee.
  • Work with student groups to create an understanding of philanthropy on campus and increase support for the Warrior Fund and annual giving.
  • Engage in face-to-face solicitation during Senior Class Gift to inspire annual gifts of support.
  • Coordinate events that raise awareness of the senior class gift and student philanthropy programs. Identify campus groups, classroom settings, and department meetings to present the concept of philanthropy to students
  • Work with donor relations and stewardship staff to create a program to steward and fulfill senior class gift pledges after graduation.
  • Develop a comprehensive solicitation and stewardship plan for senior class gift.
  • Develop underclassmen philanthropy programs to create a culture of annual giving prior to graduation.
  • Work with Director of Annual Giving and Alumni Engagement to manage, engage and ignite Warrior Elite members as ambassadors for student philanthropy and future alumni engagement.

Digital Outreach / Crowdfunding

  • Manage, post, converse, and monitor ESU Foundation social media pages including Facebook, Twitter, Instagram, and LinkedIn and disseminate opportunities appropriately.
  • Curate compelling digital marketing/social media campaigns through edited video, graphic design pieces and marketing materials to convey philanthropic messaging.
  • Oversee design for all social media graphics and marketing materials for annual giving.
  • Maintain brand awareness on social media outlets, including reputation management.
  • Create social media policies to increase engagement of alumni, friends, faculty, and staff
  • Establish content calendars for specific campaigns, analyze metrics and revise content strategy as needed.
  • Monitor current trends in content/digital marketing, design and strategy, audience engagement, and new platforms with proven metrics of increasing annual giving.
  • Manage ESU Giving Day / Giving Tuesday including the recruitment of campus and alumni volunteers.

Athletic Fundraising

  • Prepare electronic and direct mail Friends and Family annual campaigns for individual sports.
  • Manage crowdfunding pages for athletic campaigns like Friends and Family and National Student Athlete Day.
  • As needed, create athletic team phonathon calling logistics including, scripting, supporting documents, calling schedule and room set-up.
  • Work with ESU Foundation athletic liaison as needed to engage coaches and athletes for participation in athletic fundraising initiatives.

Additional Duties

  • Collaborate with Associate Director of Alumni Engagement and Outreach on events, reunions, affinity groups, chapters, family legacy, homecoming, alumni golf outing.
  • Coordinate with Donor Relations and Stewardship on oversight of first-time donor program.
  • Collaborate with Director of Annual Giving and Alumni Engagement on gift anniversary program, reunion giving, faculty staff/campaigns.
  • Monitor daily mail and complete gift logs.
  • Exercise professionalism and discretion in working with confidential information.


  • Bachelor’s degree
  • Three years of fundraising experience; preferably in higher education with a concentration on annual giving campaigns, student philanthropy, senior class gift, and athletic fundraising.
  • A thorough knowledge of fundraising principles and best practices including donor confidentiality.
  • Ability to work collaboratively with students, colleagues, peers and leadership within the foundation, university, external partners, and volunteers.
  • Must have exceptional interpersonal and communication skills and the ability to work effectively in a team setting.
  • Affinity with the overall mission of East Stroudsburg University Foundation and East Stroudsburg University.
  • Must have flexibility to work evenings and weekends and be willing to travel on occasion.
  • Proficiency with database management systems and software platforms: i.e., Raiser’s Edge, Community Funded, Microsoft Office.
  • Must be able to successfully complete background checks.

To Apply Application package must include:

  • Cover letter indicating why you are interested in this position plus salary requirements.
  • Resume (please include start and end date of employment for each position)
  • Names and contact information of three professional references (at least one of which must have been immediate supervisors).

Send to: Search Committee, ESU Foundation, 200 Prospect Street, East Stroudsburg, PA 18301 or email to The East Stroudsburg University Foundation is an equal opportunity employer encouraging excellence through diversity. Excellent benefits include participation in medical, dental and vision coverage; generous retirement plan; life insurance; holidays; personal and vacation days and sick leave.

Closing Date There is no deadline for application. Review of applications will begin immediately and continue until the position is filled. The application period may close however, when the adequate numbers of qualified applications are received.

Notice of Nondiscrimination: East Stroudsburg University Foundation does not discriminate on the basis of race, color, national origin, religion, sex, disability, age, sexual orientation, gender identity or veteran’s status in its programs and activities in accordance with applicable federal and state laws and regulations. The following person has been designated to handle inquiries regarding this policy: CFO, East Stroudsburg University Foundation, 200 Prospect Street, East Stroudsburg, PA 18301, 570-422-3236. For assistance or special accommodations, please call 570-422-3236

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